Florencia Aletta de Sylvas

Visual Communications Consultant · Brand Designer · Creative Director

Specialized in visual identity systems, editorial design and strategic visual languages.
Collaborating with international organizations, creative studios and entrepreneurs on communication and branding projects.

 

Florencia is a visual communications consultant and brand designer with extensive experience developing identity systems, editorial design and multimedia visual languages.

Her work combines strategic thinking and artistic sensitivity, approaching design as a complete process — from concept and visual strategy to final production. She develops visual frameworks that help organizations communicate complex ideas with clarity, coherence and aesthetic strength.

Over the years she has participated in a wide range of design processes, from initial concept development to final production across both print and digital media.

Her professional experience includes work as creative director, art director and independent designer consultant, collaborating with multidisciplinary teams including photographers, illustrators, developers, editors and producers.

Florencia has led and contributed to projects involving:

• Visual identity and branding systems
• Editorial design and publications
• Art direction for communication campaigns
• Personal branding and cross channel positioning
• Institutional reports, magazines and publications
• Building and leading creative remote teams
• Integrating AI to professional design processes

She has collaborated with international clients, organizations and creative teams, coordinating design processes and working with distributed collaborators across different disciplines.

Currently, Florencia works independently and remotely, collaborating with international organizations, studios and entrepreneurs on branding, editorial and visual communication initiatives. She also occasionally joins projects in-house when collaboration and project dynamics benefit from it.

Design, for Florencia, is ultimately about building meaningful connections between ideas, people and cultures.

“Designing social connections; creating difference — not indifference.”
— Paris Clavel

 

CONTACT

Florencia is always open to meaningful collaborations and new design challenges.

For project inquiries or questions, feel free to get in touch.

Best regards,

[florencia.ades@gmail.com]